Bring the right information about the target consumer into your session so your campaigns will be as relevant as they are persuasive. Here’s how to zero in on the target as an individual. View post

Put the client’s product or service front and center in your persuasive campaigns. Expose your resource group to the client’s brand and crank up the level of custom in your ideas. View post

Ask the right questions to uncover marketing objectives with TOPPS. Focused marketing objectives will generate ideas that are most effective in getting your client results. View post

You need to balance the need to capture enough detail about each idea with the need to keep the session moving. Engage your resource group in filling in just enough detail about an idea before you move on to the next one. View post

Want to inspire your resource group to stretch? Try using music as a detour to help your participants connect to the target consumer in a new and novel way. View post

You’ve probably been wondering why someone dropped a bunch of red dots in your Creative Facilitator graduation kit. Here’s how to use those to make a “soft choice.” View post

The “meeting before the meeting” will help you start your sessions right before they even start. Here are the essential topics to cover with the client before the session to avoid surprises. View post

Use a scribe to write the ideas on the list and keep your session moving. Take this crash course in how to scribe properly so the quality of the ideas that are captured on your list doesn’t suffer. View post

If you want to make sure that some action is taken on your list of ideas, budget enough time to make choices. In this tip, learn techniques to make choices every time you help a resource group make a list. View post

The right marketing facts will help your session take off! Here are the essential marketing facts to bring into your session to ignite your idea machine. View post